Profound consumer insights have a daring simplicity. They invade our thoughts quickly and stay there longer.
Everything else is just data.
Colourtext delivers consumer insight and audience research projects that help companies create a vision of their customer that is arresting, often beautiful and above all, true.
Our aim is to combine a deep technical knowledge of research methodologies, survey design and data analysis with a distinctive storytelling and visual aesthetic that lights a fire in people’s minds and brings insights to life.
Technology and innovation are important to us. We develop advanced segmentation, natural language and data analytics tools that are applied across a wide range of data types, including 1st party, CRM, social media and panel surveys. We are problem-solvers by nature, which drives our approach to innovation.
Colourtext specialises in advertising research across all media platforms, in particular Audio, TV and Digital. We build sophisticated media regressions models, operate global-scale advertising tracking studies, and develop innovative web attribution methodologies.
FECI Segmentation and the Fan Map is a powerful way to explain any market by segmenting consumers into Fans, Enthusiasts, Casuals and Indifferents (hence the FECI acronym). Originally developed in 2003 for the music and media industry FECI Segmentation and the Fan Map underpins the world’s biggest and longest running market segmentation of music fans.
Quant Semiotics mines insights from massive amounts of web and social content that no human lifetime will be long enough (or dull enough) to read though. When the word-count gets really big, words stop behaving like words and we have to begin treating them like numbers. This is when Quant Semiotics comes into its own, hence the name.
We have a long heritage in music & audio research that covers everything from FM radio to the latest music streaming platforms and sonic brand testing. Colourtext knows how to connect your brand with music fans.
Some believe Generation X will be regarded as the greatest generation of all time - we think it's certainly the coolest. Learn more about a pivotal generation that is far more influential on both sides of the Atlantic than its relative demographic size would suggest.
Market segmentation is a super power. Colourtext uses it to create vivid customer personas and market narratives that people intuitvely recognise and believe. We can build the best segmentation for your target audience and open up new customer groups for your brand.
Colourtext are experts in data analytics . We collect , analyse and dashboard huge volumes of data from a range of sources including social media, CRM, market research and 1st party behavioural data. We specialise in the use of the Microsoft Power BI platform and associated DAX and M Power Query languages.
Based in the famous English Lake District, Colourtext is a leader in the design and delivery of global-scale market segmentation, advertising research and data analytics projects. The company was founded in 2008 by Jason Brownlee, who has a corporate and start-up background in the media, market research and biotech sectors.
