We do everything from music testing for broadcast radio, developing formats for music-based reality TV shows, creating music genre maps and building data analytics strategies for music streaming services.
We focus on using data to capture the subtleties of passion and behaviour that drive people's love of music. We have charted the transition from vinyl to CD, MP3 filesharing to streaming subscriptions and back again to premium vinyl sales.
The more you love something, the better you tend to become at it. Colourtext is lucky to have enjoyed a long-term love affair with music & audio research.