Colourtext is a leader in market segmentation strategy and creates customer personas that transform the way famous brands understand their consumers.
We use advanced analytics and consumer insight expertise to build unique data segmentation models that people can intuitively ‘buy’ and empathise with.
Colourtext’s approach blends standard and proprietary clustering algorithms, analysis techniques and survey methodologies. We operate across a wide range of data types including 1
party, web, social media, market research and natural language.
Our aim is to help you fire up innovation in your NPD and creative marketing activities. We do this by giving your people a shared narrative that speaks to the truth of customer motivation and behaviour.