Colourtext specialises in advertising effectiveness research across all media platforms, in particular TV, radio and digital. We build global-scale advertising tracking studies, brand tracker projects and innovative web attribution methodologies.
We understand both the art and science of advertising effectiveness and bring a wealth of best-practice knowledge to every campaign we measure. Colourtext takes care of your questionnaire design, sample recruitment, survey technology, data analysis and debrief reporting.
We have deep experience across several sectors and research methodologies:
- Ad tracker research
- Brand tracker research
- Online brand uplift studies
- Radio advertising effectiveness
- TV web attribution research