Advertising Effectiveness

Colourtext delivers state-of-the-art advertising effectiveness and brand tracking research for a diverse range of global brands.

Our role is to help brands translate data and insights into optimised creative strategies and media activity plans.

Advertising Effectiveness

Colourtext specialises in advertising research across all media platforms, in particular Audio, TV and Digital. We build sophisticated media regressions models, operate global-scale advertising tracking studies, and develop innovative web attribution methodologies.

We understand both the art and science of advertising effectiveness and bring a wealth of best-practice knowledge to every campaign we measure. Colourtext takes care of your questionnaire design, sample recruitment, survey technology, data analysis and debrief reporting. 

We have deep experience across several sectors and research methodologies:

  • Media regression modelling
  • Web attribution for off line media
  • Audio & TV advertising effectiveness
  • Clickstream 'Big Data' analytics
  • Category Entry Point (CEP) Analysis
  • Brand uplift studies
Radio: The Performance Multiplier

The UK’s most comprehensive study of radio advertising’s relationship with online search behaviour and website traffic growth. Developed by Radiocentre in partnership with Colourtext, the study sets out to meet the challenge of offline media attribution.

ITV Sponsorship Case Study

Sponsorship 3D is a landmark media research study for ITV conducted by Colourtext that's discovered new insights into the effectiveness of TV Sponsorship.

CampaignFX Ireland

CampaignFX is a new audio advertising measurement system developed by Colourtext in partnership with Radiocentre Ireland that has been designed specifically for the needs of small and mid-sized media markets.

Big Audio Datamine

Big Audio Datamine is a landmark radio advertising study undertaken by Colourtext for Radiocentre in the UK. It's a unique meta-analysis of 1,002 Radiogauge campaign evaluation tests, the world's biggest and longest running database of audio advertising effectiveness.

Web attribution research

A new generation of DTC brands want to know how much website traffic a TV campaign generates but find it hard to answer this basic question.  Colourtext has partnered with TV attribution experts Adalyser to find an answer. We’ve created a case study with premium kitchen tap brand Quooker that measures the ability of TV ads to drive web response.

Dove Real Beauty Sketches

 A viral marketing case study. When Dove Soap launched a successful viral marketing campaign called 'Dove Real Beauty Sketches', Colourtext was commissioned by Twitter to find out why so many of its users loved and shared Dove’s ads.

Ad tracker dashboards

The data and analysis for Colourtext’s advertising research and brand lift studies are delivered in the form of interactive dashboards. We’ve built a simple demonstrator ­to illustrate how you can explore your marketing campaign and brand monitoring data.


RadioGauge is the global standard for measuring radio advertising effectiveness. It was designed and launched in 2008 as a partnership between Colourtext, RadioCentre UK and DRG Ltd.  Since its inception RadioGAUGE has been credited with securing more than $320 million of radio advertising revenue.

Mark Uttley
Group Strategy Director, AKQA, San Francisco, US

"Colourtext always take a fresh approach to discovering hidden patterns in data. Whether you want to conduct segmentation or mine your CRM for deep insights, they will help you see your customers , and what they are seeing , in new ways."

Joaquim Bretcha
International Director of Netquest and President of ESOMAR, Barcelona, Catalonia, Spain

"Colourtext and Netquest have partnered on different occasions to showcase the power of the digital behavioural data extracted from Netquest’s consumer panel. Colourtext has not only the expertise of dealing with big datasets but also has brilliant creativity to make the most sense out of them. Working with Colourtext is a rich, agreeable and easy going experience"

Mark Barber MBE
Planning Director, RadioCentre, London, UK

"More than a decade of success for Radiog auge across the world is a testament to Colourtext’s experience and perseverance. There are many obstacles to creating a global currency for measuring radio advertising effectiveness - Colourtext has managed to tackle all of them."

"It’s rare to find research companies that really understand the unique radio / listener relationship and what makes radio advertising work. With experience of researching the medium on both sides of the fence, Colourtext is one of those rare companies."

Simone Lawrence
Director of Insights, Canadian Broadcast Sales, Toronto, Canada

Colourtext has an agile approach to research that ensures a successful outcome to every challenge CBS gives them. The depth of experience and understanding the Colourtext team brings to each study demonstrates their value in the audio space. We have a very positive nine year working relationship behind us that has created significant value for CBS and our clients. We remain committed to working with Colourtext in the coming years.

Jon Puleston
Vice President of Innovation, Kantar Profiles, London, UK

It's rare to find a partner with the mix of analytical, technological and creative skills offered by Colourtext. Jason and his team seem to roam around freely in data, find the stories that matter and bring a distinctive aesthetic vision to the presentation of information.