"Colourtext always take a fresh approach to discovering hidden patterns in data. Whether you want to conduct segmentation or mine your CRM for deep insights, they will help you see your customers , and what they are seeing , in new ways."
Any research study can be transformed by a dashboard that takes care of data management, analysis & reporting tasks.
Colourtext designs and implements ad tracking and brand lift surveys that help marketers optimise creative strategy and media investment decisions.
The data and analysis for Colourtext’s advertising research studies are delivered in the form of interactive dashboards. This simplifies the security and management of your campaign data (especially for long term, multi-wave trackers) and makes it fast and easy to deliver visually appealing analysis and report summaries to colleagues and clients.
The dashboard below is a simple illustration of an advertising effectiveness dashboard. It shows how you can segment your campaign or brand monitoring data using pre-defined filters like demographics, Exposed vs Non-Exposed sample groups and international market territories.
There are seven separate pages or tabs in the dashboard - you can toggle between them the clicking the numbered arrows at the bottom of the pane. And don't forget to play around with the filter boxes!
If you'd like to talk about building an ad tracker or brand uplift dashboard for you please drop us an email and we'll get right back to you.