Data can be beautiful

Any research study can be transformed by a dashboard that takes care of data management, analysis & reporting tasks.

Ad tracker dashboards

 

Colourtext designs and implements ad tracking and brand uplift surveys that help marketers optimise creative strategy and media investment decisions. 

The data and analysis for Colourtext’s advertising research studies are delivered in the form of interactive dashboards. This simplifies the security and management of your campaign data (especially for long term, multi-wave trackers) and makes it fast and easy to deliver visually appealing analysis and report summaries to colleagues and clients. 

The dashboard below is a simple illustration of an advertising effectiveness dashboard. It shows how you can segment your campaign or brand monitoring data using pre-defined filters like demographics, Exposed vs Non-Exposed sample groups and international market territories.

There are seven separate pages or tabs in the dashboard - you can toggle between them the clicking the numbered arrows at the bottom of the pane. And don't forget to play around with the filter boxes!

If you'd like to talk about building an ad tracker or brand uplift dashboard for you please drop us an email and we'll get right back to you.

Mark Uttley
Group Strategy Director, AKQA, San Francisco, US

"Colourtext always take a fresh approach to discovering hidden patterns in data. Whether you want to conduct segmentation or mine your CRM for deep insights, they will help you see your customers , and what they are seeing , in new ways."

Joaquim Bretcha
International Director of Netquest and President of ESOMAR, Barcelona, Catalonia, Spain

"Colourtext and Netquest have partnered on different occasions to showcase the power of the digital behavioural data extracted from Netquest’s consumer panel. Colourtext has not only the expertise of dealing with big datasets but also has brilliant creativity to make the most sense out of them. Working with Colourtext is a rich, agreeable and easy going experience"

Mark Barber MBE
Planning Director, RadioCentre, London, UK

"More than a decade of success for Radiog auge across the world is a testament to Colourtext’s experience and perseverance. There are many obstacles to creating a global currency for measuring radio advertising effectiveness - Colourtext has managed to tackle all of them."

"It’s rare to find research companies that really understand the unique radio / listener relationship and what makes radio advertising work. With experience of researching the medium on both sides of the fence, Colourtext is one of those rare companies."

Simone Lawrence
Director of Insights, Canadian Broadcast Sales, Toronto, Canada

Colourtext has an agile approach to research that ensures a successful outcome to every challenge CBS gives them. The depth of experience and understanding the Colourtext team brings to each study demonstrates their value in the audio space. We have a very positive nine year working relationship behind us that has created significant value for CBS and our clients. We remain committed to working with Colourtext in the coming years.

Jon Puleston
Vice President of Innovation, Kantar Profiles, London, UK

It's rare to find a partner with the mix of analytical, technological and creative skills offered by Colourtext. Jason and his team seem to roam around freely in data, find the stories that matter and bring a distinctive aesthetic vision to the presentation of information.