Music Radio Trends

Client: The BBC

Project: Analysing long term music playlist trends and competitive brand strategies in the UK's broadcast radio market

Project Design: Jason Brownlee, Colourtext

Data sources: RadioMonitor & RAJAR

Colourtext recently developed a Music Radio Trends Dashboard for the BBC that uses RadioMonitor playlist data to produce a strategic picture of how the UK's music radio market has evolved since 2016.

Delivered as an interactive dashboard service, the tool analyses the evolving mix of music genres played by radio stations. One objective of the dashboard is to help programmers understand how the music mix of competitive radio stations is developing, particularly in terms of music genre and the 'era' or decade of song release.

This 'lite' version of the dashboard looks at the songs, artists and genres that characterise individual station playlists and how the market's provision of different music genres is evolving. Use the arrows at the bottom of the dashboard pane to toggle between tabs and try clicking on the different filters and chart elements to explore data within the dashboard.

If you'd like to subscribe to the full Music Radio Trends dashboard please drop us an email and we'll get right back to you.

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Group Strategy Director, AKQA, San Francisco, US

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International Director of Netquest and President of ESOMAR, Barcelona, Catalonia, Spain

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Planning Director, RadioCentre, London, UK

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Simone Lawrence

Director of Insights, Canadian Broadcast Sales, Toronto, Canada

Colourtext has an agile approach to research that ensures a successful outcome to every challenge CBS gives them. The depth of experience and understanding the Colourtext team brings to each study demonstrates their value in the audio space. We have a very positive nine year working relationship behind us that has created significant value for CBS and our clients. We remain committed to working with Colourtext in the coming years.

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Vice President of Innovation, Kantar Profiles, London, UK

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