Mark Barber MBE
Planning Director, RadioCentre, London, UK
"More than a decade of success for Radiog
auge across the world is a testament to
Colourtext’s
experience and perseverance. There are many obstacles to creating a global currency for measuring radio advertising effectiveness -
Colourtext
has managed to tackle all of them."
"It’s rare to find research companies that really understand the unique radio / listener relationship and what makes radio advertising work. With experience of researching the medium on both sides of the fence, Colourtext is one of those rare companies."