Offline media is being judged by rules it didn’t write. Colourtext builds advanced econometric models that reveal how broadcast channels like TV, Audio and Out Of Home really work, on terms the industry can trust.
Colourtext delivers state-of-the-art advertising effectiveness and brand tracking research for a diverse range of global brands.
Our role is to help brands translate data and insights into optimised creative strategies and media activity plans.
Colourtext specialises in advertising research across all media platforms, in particular Audio, TV and Digital. We build sophisticated media regressions models, operate global-scale advertising tracking studies, and develop innovative web attribution methodologies.
We understand both the art and science of advertising effectiveness and bring a wealth of best-practice knowledge to every campaign we measure. Colourtext takes care of your questionnaire design, sample recruitment, survey technology, data analysis and debrief reporting.
We have deep experience across several sectors and research methodologies:
Offline media is being judged by rules it didn’t write. Colourtext builds advanced econometric models that reveal how broadcast channels like TV, Audio and Out Of Home really work, on terms the industry can trust.
The UK’s most comprehensive study of radio advertising’s relationship with online search behaviour and website traffic growth. Developed by Radiocentre in partnership with Colourtext, the study sets out to meet the challenge of offline media attribution.
Sponsorship 3D is a landmark media research study for ITV conducted by Colourtext that's discovered new insights into the effectiveness of TV Sponsorship.
CampaignFX is a new audio advertising measurement system developed by Colourtext in partnership with Radiocentre Ireland that has been designed specifically for the needs of small and mid-sized media markets.
Big Audio Datamine is a landmark radio advertising study undertaken by Colourtext for Radiocentre in the UK. It's a unique meta-analysis of 1,002 Radiogauge campaign evaluation tests, the world's biggest and longest running database of audio advertising effectiveness.
A new generation of DTC brands want to know how much website traffic a TV campaign generates but find it hard to answer this basic question. Colourtext has partnered with TV attribution experts Adalyser to find an answer. We’ve created a case study with premium kitchen tap brand Quooker that measures the ability of TV ads to drive web response.
A viral marketing case study. When Dove Soap launched a successful viral marketing campaign called 'Dove Real Beauty Sketches', Colourtext was commissioned by Twitter to find out why so many of its users loved and shared Dove’s ads.
The data and analysis for Colourtext’s advertising research and brand lift studies are delivered in the form of interactive dashboards. We’ve built a simple demonstrator to illustrate how you can explore your marketing campaign and brand monitoring data.
RadioGauge is the global standard for measuring radio advertising effectiveness. It was designed and launched in 2008 as a partnership between Colourtext, RadioCentre UK and DRG Ltd. Since its inception RadioGAUGE has been credited with securing more than $320 million of radio advertising revenue.
